About
Heather Lovallo is a fashion designer and stylist known for her elevated aesthetic and modern approach to design. With a career spanning fashion, film, and editorial styling, she has developed a distinct point of view rooted in craftsmanship, detail, and a strong understanding of how clothing moves through real life.
As the founder and creative director of PLAYALUXE, Heather channels that expertise into reimagining sustainable swimwear and resortwear for both men and women—bringing her signature balance of style, function, and innovation to the category. Her work reflects a commitment to refined design and a deep understanding of what makes great style feel effortless.